Website Projects
MS-IL
Certified Inspection Services Website
Certified Inspection Services Website
I partnered with a local web developer to design, develop, and launch the Certified Inspection Services website, www.certifiedinspectionservices.com. The developers started with a template, presented it to our team, and then I suggested edits to overall layout, design, and content.
CIS website
Discovery: Met with chief operating officer to discuss project scope, budget, goals, and timeline.
Research: Conducted online research, utilized competitive/comparative analysis, and met with internal teams throughout the project to develop brand guidelines, site map, and industry-and-audience-driven content.
Planning: Vetted local web developers [5] based on skill level/style and projected cost/timeline, set consultation appointments, and collected statements of work for executive team review.
Execution: Met with developers to review mockups and to suggest enhancements to optimize UX design, including primary & secondary navigation menu design, button design & rollover effects, and landing page layouts.
Launch: Partnered with internal IT teams and developers to set up web hosting, to configure web forms, and to migrate website for launch.
User Experience, Interface Design, & Optimization
I requested specific adjustments and provided additional content to enhance webpage UX/UI:
Buttons: Changed the color to the CIS secondary color, deep red, to draw the eye
Main navigation: Increase size, link logo to homepage, and shift from left to right pane
Numbers feature: Introduced "above the fold" to promote alternative data presentation
Calls to action: Added unique CTAs, including our unique value proposition, to every page
Icons: Designed icons to illustrate and introduce our process for web & B2B sales collateral
Forms: Worked with developers to lock in form fields to optimize completion
Name, address, phone: Made listings consistent on every page for search engine optimization
Affiliations & testimonials: Added appropriate logos & testimonials to boost brand credibility
MS-IL Website Redesign
On January 4, 2023, I presented our team's year-end and 2023 forecasting/planning report. Backed with substantial data, I propositioned a website redesign to start in Q1 for launch in late Q2/beginning of Q3.
With executive buy-in, I began research, planning, and development for ms-il.com's website redesign in March 2023. Local website development business owner Cody Sharp of Sharp Guys Web Design was extended an offer for the project, and so a statement of work was delivered. I drafted and presented website goals and site map to CEO and COO, and assigned roles and responsibilities within marketing.
Due to financial complications, MS-IL decided to forgo the web project.
MS-IL.com TODAY
MS-IL.com MOCKUPS
Through the integration of Data Frenzy, a software bridge from TempWorks to Indeed, I helped streamline and optimize online recruiting:
job distribution
candidate applies & screening
resume parsing
data collection
Benefits of the integration
Acts as a bridge between Indeed and the HRIS software, capturing and parsing all resumes upon application
Simplifies the job application process, improving candidate experience & substantially increasing # of applies while decreasing cost per apply, maximizing ROI
Creates job hosting/board on jobs.ms-il.com, enhancing experience & behavior tracking
I vetted the tech and worked with reps from Data Frenzy, TempWorks, Indeed, and our IT team to integrate & test.
The project took about 3.5-4 months with testing and required an $11,680 annual investment.
Worked with Data Frenzy developers to duplicate MS-IL's header & footer for new job hosting portal on jobs.ms-il.com
Software integration created "Quick Apply" options on jobs.ms-il.com & Indeed
RESULTS as of Q2 2023
Results of live test 1, which took place over 7-9 days in mid June 2023:
Incorporating Data Frenzy to the same campaign [with a lower budget] yielded about 1,600 more applies in half the time, 7-9 vs 14-18 days.
Data Frenzy campaigns had more applies than apply starts, the first- ever observed, suggesting more people submitted applications.
Average cost per apply was nearly 300% better overall at .50 cents per apply vs traditional method at $1.83.
100% of applicant resumes were automatically parsed in the HRIS system with Data Frenzy, as opposed to zero using traditional method.
MSIL
MS Form Improves Communications between Ops, Marketing
MS Form Improves Communications between Ops, Marketing
Established a single line of communication between branch operations & marketing
Developed a standardized process for requesting paid job ad posts
Turned a two-step process to one, promoting efficiency & accuracy
Collected more data for ROI analysis
Shepherd Financial Website Redesign
Partnered with the Director of Creative and Strategic Operations and local web developer to head company’s site refresh.
DISCOVERY
Collaborated with marketing and analyzed web, B2B/B2C collateral to understand goals, and the company's "secret sauce."
RESEARCH
Assessed competitor websites, industry trends, and conducted a thorough website audit.
PERFORMANCE
Evaluated Google Analytics, and suggested content optimizations using keyword research.
PLANNING
Vetted local developers, presented statements of work to partners, developed site maps, and conducted a thorough content audit.
UX & WEB DESIGN
Partnered with developers to created a custom-coded WordPress website.
INTEGRATIONS
Presented website navigation & timeline buildout using customizable plugins.
PRE-LAUNCH
Presented to partners and communicated plans for soft / live launch.
LAUNCH
Partnered with IT / developers to migrate & launch.
Website Designer, Developer, Manager
I was the first-ever web designer, developer, and manager for BPS Marketing, an agency in Indy. I spent just over two years working alongside a team of creators who partnered with business executives to brand and rebrand, and to head marketing campaigns and various creative projects.
At BPS I developed a web project management system that I've carried with me throughout my professional career. I used to build websites in Dreamweaver and animation in Flash! The web landscape, architecture, and tech have changed, no doubt, but the fundamentals of user interface and experience remain. I have the most fun deep-diving into an existing website's analytics and backend to implement optimizing strategy, and/or starting from scratch to build user-and-mobile-friendly sites that convert. I have experience site mapping and building frameworks, writing optimized content, & developing calls to action. Could your team benefit from my expertise? Let's talk!
