Content Marketing
MSIL
Certified Inspection Services Branding, Strategy, Content Development, & Launch
Certified Inspection Services Branding, Strategy, Content Development, & Launch
I wrote all copy you will see here.
I partnered with the COO to head brand launch from concept to execution. Process included:
Discovery, business planning interview with COO
Goal setting for collateral needs, timelines, etc.
Research industry, competitors, audience, etc.
Project planning website, brand messaging & corp ID
Executing brand guidelines, B2B / B2C collateral, copywriting, website, email marketing, social media
UVP, Mission, Values
Unique Value Proposition:
Certified Inspection Services has the talent database, industry experience, certified quality programs, and mobility to help manufacturing companies nationwide isolate defective parts more effectively, preserving integrity of product + reputation in the marketplace.
Mission:
At Certified Inspection Services, your reputation is our mission & our responsibility.
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We employ sophisticated quality management programs to help strengthen the relationship between customer and supplier to support continued growth & stability in the manufacturing marketplace.
Values:
Tactical: calculated + strategic
Logical: consistent + systematic
Versatile: flexible + accessibleÂ
Intentional: purposeful + deliberate
Reasonable: sensible + judicious
Loyal: dedicated + committed
Vision
Certified Inspection Services will be a national leader in inspection, containment, and rework for the manufacturing industries. Why? We were built for this.
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Infrastructure + Talent Pool
We partner with our parent company, MS Inspection & Logistics, to recruit from a nationwide talent database of more than 50,000 workers in light industrial & manufacturing.
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Expertise + Digital Tools
We are ISO 9001:2015 certified, and our background & experience in the inspection & containment industry spans more than 20 years.
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Accessibility + Mobility
We can travel anywhere throughout the continental U.S. We have the staffing capacity & the resources to report to your site with urgency.
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CIS was built to answer your call! Explore the CIS Edge. Start your quality project today!
CIS Edge: Benefits of Choosing CIS for B2B
Infrastructure + Talent Pool
Certified Inspection Services partners with our parent company, MS Inspection & Logistics, to recruit from a nationwide talent database of more than 50,000 workers in light industrial & manufacturing. We have the infrastructure & talent pool to answer your call with urgency.
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Expertise + Digital Tools
At Certified Inspection Services, we are ISO 9001:2015 certified, and our background & experience in the inspection & containment industry spans more than 20 years. Our user-friendly customer portal is tailored to your specific project with up-to-date daily reporting.
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Mobility + Accessibility
We are a dynamic, fluid, and reliable team with the resources & capacity to report to your site with urgency. Our qualified leadership teams can travel anywhere throughout the continental United States.
About Us
Certified Inspection Services is a subsidiary of MS Inspection & Logistics (MS-IL), a full-service staffing company founded in 2001.
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Leticia Snoddy, MS-IL’s owner and founder, is of Mexican and Native American descent. We are proud to be a woman-led and minority-owned business operating out of the Midwest.
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Leticia, Elias Serrano, co-founder of MS-IL, and Matt Bower, Chief Operating Officer of CIS, have longstanding career experience in the automotive manufacturing industry. Certified Inspection Services’ leadership team’s combined background & expertise spans more than 20 years.
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Our strong community partnerships, along with our established talent database of more than 50,000 light industrial workers, and forward-thinking internal leadership teams have allowed us the scalability and capacity to fully expand into the quality inspection & containment space.
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We will be a national leader in the inspection & containment industries.
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Certified Inspection Services is an ISO 9001:2015 accredited company.
Our Process
Accredited project managers establish quality advocacy relationship
Skilled teams assess quality issues in nonconforming parts
ISO 9001:2015 certified teams present inspection & rework processes
Quality inspectors deploy to identify & group nonconforming parts
Sophisticated certified quality management systems help keep process fluid
Teams rework to correct quality issues & to preserve integrity of product
CIS can provide off-site warehousing for suspect or nonconforming product
Containment teams in material control isolate parts to mitigate risk
CIS customer portal houses tailored digital tools, such as daily reports, results, and more
Services
INSPECT + SORT
Identify & group parts to preserve integrity of product.
Quality inspectors deploy to your site or to an off-site warehouse to identify & group nonconforming parts. Skilled team members [trained in nonconforming material control] assess quality issues in manufacturing, automotive, & industrial parts.
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CONTAIN
Isolate & quarantine nonconforming parts to mitigate exposure risk.
Containment teams trained in nonconforming material control isolate parts to mitigate exposure risk. Certified Inspection Services can provide off-site warehousing for suspect or nonconforming product.
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REWORK + REPAIR
Correct & rebuild to address quality issues in real time.
Teams rework product to correct quality issues as they arise, preserving integrity of the product. Teams employ sophisticated certified quality management systems to keep product flowing through the process. CIS customer portal houses tailored digital tools, such as detailed daily sorting & rework reports and results, work instructions, agreements, statements of work, and more.
B2B Sales
CIS one pager: FRONT
CIS one pager: BACK
Newsletter
Social Media
Social media posts
MS-IL Brand Build & Refresh
I wrote all copy you will see here.
Corporate ID, mission, vision, values, UVP
Frequently Asked Questions
MS-IL's Hiring Process for Job Seekers
WHY Choose MS-IL for Job Seekers
Job ad templatesÂ
B2B / B2C sales collateral
Monthly newsletter, MS-IL Memo
Corporate ID
REVISED & REFRESHED Mission, Vision, & UVP
Tagline:
Matching people with the right opportunities since 2001.
Mission:
Our mission is to connect people and resources to strengthen and transform our communities. Through our staffing services, we aim to create sustainable employment opportunities to enhance local economies and to contribute to the overall well-being and prosperity of the communities we serve.
Vision:
We envision thriving communities where everyone has access to meaningful employment opportunities. We believe that through authentic, diverse, and adaptable partnership, we will empower more individuals, enhance local economies, and transform the communities we serve.
Unique Value Proposition:
We help job seekers find compatible job opportunities within the light industrial workspace and introduce them to employers actively seeking to hire.
Methodology
Job placement: specific and intentional, focusing on benefit to the job seeker over hiring company; conveys more about what a staffing agency does for them rather than describing the industry.
Agencies: a simple, straightforward term true to how job seekers and non-seekers see staffing businesses.
Get noticed: addresses job seekers' main pain point, the job search process. If companies can get their resumes in front of the right people, they can take it from there.
Match their qualifications: shows job seekers staffing agencies are thoughtful and deliberate in their approach, which is important because many job seekers feel they are either under or overqualified.
Companies that are hiring: helps job seekers feel more confident in their search.
Brand Personas & Competitive Analysis
Brand Guidelines
Frequently Asked Questions
Pain Point: Volume of Service Inquiries
Large volume of job seekers visiting branches for potential self-service questions, such as paycheck stubs.
No service-specific phone number to handle inquiries
Branch job placement specialists cannot onboard new employees timely
Solutions: Introduce FAQ & Promote Digital Tools
FAQ
My team met with branch leaders and analyzed chatbot & social media to collect topics and draft FAQs. I wrote short-and-long-form versions of the FAQ to:
Promote processes to address and answer service questions more efficiently
Enhance search engine optimization [FAQs on company website is an SEO best practice]
Click here to view FAQs on the website
Click here to view our FAQ video on YouTube
Digital Tools
We promoted these self-service and communications tools in social media, on the web, and in FAQs.Â
Chatbot
Buzz App
Sense Messaging
Watch the YouTube video to see how my team repurposed content for video.
MS-IL's Hiring Process
Our hiring process is as easy as 1, 2, 3!
1. Application
Submit full web application
Communicate job preferences & availability
Complete interview
Need more help with your application?
No worries! Call a job placement specialist at 1-855-243-5562 for questions, to make an appointment, or stop by a branch.
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2. Onboarding
An MS-IL job placement specialist will help you complete onboarding in branch, including:
ID & E-Verify
Video training & orientation
Bank direct deposit
Employment contract
Can't find us?
Visit our website to find your nearest branch location.
3. Go to work!
Welcome to the #MSILTeam! We understand your preferences may change. Let us know! Your job placement specialist will stick with you to find job opportunities that best fit your needs.
WHY Choose MS-IL for Job Seekers
Use language that's about getting noticed, ease, that's personal, & realistic.
Apply your way
You can complete your job application online, in person, or over the phone.
You can complete your job application online, in person, or over the phone.
Online: Quick apply on MS-IL Staffing & Packaging’s Indeed page, or on our website at jobs.ms-il.com. Or, click Apply Today on ms-il.com to register and submit your full web application.
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In person: Call 1-855-243-5562 to make an appointment or stop by your local branch by 9:30am for application help. Walk-ins welcome!
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Over the phone: Call us at 1-855-243-5562 to apply over the phone. A job placement specialist will direct you to a branch to complete onboarding.
More employment options
You’ll have access to exclusive job opportunities available only at MS-IL.Â
You’ll have access to exclusive job opportunities available only at MS-IL.Â
Industries: We partner with companies specializing in warehousing, manufacturing, packaging, food prep, automotive, and other light industrial work.
Assignments: MS-IL offers temp, temp-to-hire, direct hire, and contract work!
Easy hiring process
Our hiring process is as easy as 1, 2, 3!
Our hiring process is as easy as 1, 2, 3!
1. Application
Submit full web application
Communicate job preferences & availability
Complete interview
Need more help? No worries! Call a job placement specialist at 1-855-243-5562 for questions, to make an appointment, or stop by a branch.
2. Onboarding
An MS-IL job placement specialist will help you complete onboarding in branch, including:
ID & E-Verify
Video training & orientation
Bank direct deposit
Employment contract
3. Go to work!
Welcome to the #MSILTeam! We understand your preferences may change. Let us know! Your job placement specialist will stick with you to find job opportunities that best fit your needs.
Experienced #MSILTeam
You’ll work one-on-one with skilled job placement specialists who can help you find the right opportunities faster.
You’ll work one-on-one with skilled job placement specialists who can help you find the right opportunities faster.
Inside scoop: We know what employers are looking for. We’ll help you tailor your resume to your skillset to help you get the job you want.
Multilingual: Some of our job placement & support specialists can speak English, Spanish, Hindi, and more!
Self-service tools
You’ll have multiple digital options for communicating & connecting with us, too.
You’ll have multiple digital options for communicating & connecting with us, too.
MS-IL Buzz App
Language services
Sense Text Messaging service
Chatbot
Apply & search job opportunities on Indeed & jobs.ms-il.com
Community connections & partnerships
You can access more employment opportunities and resources.
You can access more employment opportunities and resources.
Employment: We have strong relationships with some of the largest companies in the light industrial industry, bringing you job opportunities exclusive to MS-IL.
Resources: We partner with local organizations, including WorkOne, to connect you to resources for advancing education, accessing affordable childcare, managing your finances, and more!
Strength in diversity
We promote a safe work environment that embraces individuality.
We promote a safe work environment that embraces individuality.
We believe everyone deserves access to meaningful employment opportunities. We value and support the unique characteristics that make a person. Click here to see our DEI Statement.
Healthcare
MS-IL employees can get state minimum health coverages through Essential Staff Care.
MS-IL employees can get state minimum health coverages through Essential Staff Care.
Ask your Account Manager or Placement Specialist for open enrollment details in onboarding. Current MS-IL employee seeking more information can call 1-855-243-5562.
MS-IL Job Ad Templates
Over 6-9 months, I tested keyword-and-location-driven strategies to optimize job ads/descriptions, and wrote & published 40+ branded / ATS-optimized templates, including custom signature verbiage. See samples.Â
B2B / B2C Sales Collateral
MS-IL Memo Monthly Newsletter
Shepherd Financial Monthly Newsletters
One of my primary responsibilities at Shepherd Financial was email marketing and copywriting three monthly newsletters for each of Shepherd's line of business audiences.
I adapted to the writing style, voice, & tone of each, and quickly bounced from one to the next weekly.
Due to proprietary reasons, I've kept these writing samples to my private collection.
Please ask me about:
401(k) Plan Sponsor Newsletter
401(k) Plan Participant Newsletter
Wealth Management Newsletter
