Campaigns:
Social Media
To see more examples, visit MS-IL's Facebook & Instagram pages.
Social Media Development & Campaigning
In 2022, MS-IL had no posting process, strategy, or branded guidelines for social media. Under my direction, our team tackled branding, editorial processes, content management, campaigning, and success metrics with analytics.
Branding
We established channel messaging & brand guidelines.
MS-IL Brand Guidlines jpgs (dragged) 29.pdfMS-IL Brand Guidlines jpgs (dragged) 27.pdfEditorial Process
My team developed processes for:Â
proposing & planning post content
channel & messaging
editorial & copywriting feedback
scheduled posting based on the data's best times post
measures of success, including engagement, follows, and shares
Content Management
We organized content effectively using standard naming conventions in Canva and saving all work to Microsoft Sharepoint.
Analytics and Campaigning
We measured the effectiveness of content on a weekly basis to drive our decisions. The following categories consistently received the most engagement in likes, comments, and shares:
Job alerts: We're hiring! Partnered with job details and a link to Indeed
Team member announcements & community engagement
Successes in numbers
Financial literacy & community resources
**Another observation: posts with pictures of people were always more engaging.
Greensburg job alert
Greensburg job alert
MS-IL external event
Women's History Month
Award announcement
Community engagement
MS-IL successes
MS-IL successes
Childcare resources
Childcare resources
Financial literacy
Financial literacy
